SMO for brands: plan, execute and automatically measure your shopper marketing events

RSi Shopper Marketing Optimization: revolutionize the way you execute Shopper Marketing

RSi-rmi-bannerRetail Solutions Inc. (RSi), global market leader in leveraging the most granular retailer data to measure and optimize performance at retail, has partnered with Retail Marketing International (rmi), the company behind the industry leading BASE™ targeting, planning and workflow software, to deliver a sophisticated online solution for Shopper Marketers to optimize and systemize the planning, the execution and the evaluation of their media investments.


RSi Shopper Marketing Optimization (SMO) is an innovative online tool empowering Shopper Marketers to design, monitor and evaluate every shopper marketing campaign, while leveraging leading-edge workflow solutions to manage campaign planning and execution. Whether your campaigns are run in partnership with an agency, an ad network or internally, RSi SMO allows you to make fact-based decisions on the best tactics, evaluate their respective effectiveness and build the knowledge base to sustainably shape your competitive advantage.


Target your investment against target shoppers by geography, retailer and media tactic.


Plan your campaigns by laying down a media plan by retailer, category, brand, campaign, event and media tactic. Also, monitor vs budget.


Deliver your campaigns flawlessly by enabling efficient delivery of all the agreed activities; on time, budget and in line with plan.


Measure and optimize your results automatically, for every event, at the event level. Build a repository of results over time to inform future investment choices based on expected return.

Interested in learning a little more about how SMO for Brands works, and how it can make your life easier? Please contact us!